Traditionally marketed toward men, cologne has a lighter, more refreshing scent profile. It typically contains 2-4% fragrance oils, making it less concentrated than perfume. This results in a subtle, yet invigorating scent that is perfect for daily wear. Colognes often feature bright, fresh top notes like citrus, mint, or marine elements, followed by heart notes of spices, woods, or leather. These fragrances tend to be crisp and clean, evoking a sense of confidence and masculinity.

Because colognes have a lighter concentration, they usually wear off more quickly, making them ideal for shorter occasions or layering for a refreshed feel throughout the day.